Value creation is the foundation of business. It is what sets you apart from the competition, secures long-term customers, and provides your brand and solution a distinct meaning. Your unique product will be considered as just another commodity by your target market until you build value for it. In order to create value for your product, you must first understand what value means to your target market. What are their needs and wants? How can your product improve their lives? Once you have a clear understanding of your target market’s needs, you can begin to formulate a value proposition that will resonate with them. Only then will you be able to set your product apart from the competition and secure the loyalty of long-term customers.
In this podcast, Kit welcomes his guests Chris Longiaru, COO at Acclaro Growth Partners, Beth Hattel, a partner at Acclaro Growth Partners and Josh Present, a principal also in Acclaro Growth Partners. They discuss what Value Creation means and how it is important when we start growing our business.
If you’re interested in learning more about organic growth, growth by acquisition, or the increase of capitalization of your company, this will be interesting and useful for you.
What is Value Creation
Where Does Value Creation Fit in the Market
Why Clients and Business Owners Ask for Help in Adding Value
Takeaways and Lessons Shared From Our Guest
“Overcoming the hurdles in processing your products and understanding your competitions within the market as best as possible is what I can say value creation” – Chris
“Because the best plan for one entity may not be the best strategy for another. And I suppose the quick answer to where it adds value is our ability to kind of put those things together and develop a strategy that works best for them.” – Beth
“Coming from my experience,I tend to view more looking at the inward as ultimately affecting the outward end around how people build trust” – Josh
Featured in this Episode
Growth strategy advisor for the ecosystem of investors, IBanks and the companies they work with (middle market).
COO | VP, Operations
Market Strategy Professional | Partner at Acclaro Growth Partners
Principal at Acclaro Growth Partners
[02:12] Chris’ Background
[03:06] Josh’s Background
[03:51] Beth’s Background
[05:10] Where Does Value Creation Fit in the Grand Scheme?
[05:59] What Does Value Creation Mean?
[11:50] What Causes Clients to Ask for Help?
[18:35] How Does This Process Take Time?
[19:12] Words of Wisdom from Our Guests
[22:49] Conclusion and Outro
This podcast was produced by Heartcast Media.